4ward is a Swedish company that works through agents on the Nordic market. At present our market includes Sweden, Denmark, Finland, Norway and Iceland.

Aetrex

Revolutionary foot scanning technology with individual adaptation takes you one step closer to a healthy and active lifestyle - in less than 30 seconds.

UGG Australia

UGG® Australia is about accessible luxury. Fashionable, comfortable, and attainable products that fit into your every day life.

Via Vai

Trendy, high-quality shoes for the fashion conscious and independent woman who isn't afraid to stand out from the crowd.

Sv / En

Blog & news

  • 2012-05-15

    Changed office hours during Ascension Day

    4ward will have changed opening hours during Ascension Day:
    Wednesday 16/5 08.00-12.00
    Thursday 17/5 CLOSED
    Friday 18/5 CLOSED
    Have a nice weekend, and to our Norwegian friends - have a nice 'syttende mai'!

    Ps. Have you discovered 4ward on Facebook? Visit us on facebook.com/4ward.se and keep yourself updated!

  • 2012-03-26

    New visiting address for UGG Australia's Finnish showroom

    The Finnish sales rep for UGG Australia, Maki & Co/Shoeman Oy, is changing address. Starting March 31 you are welcome to visit the new office and showroom at Satamakatu 2 A 1 in Helsinki. Welcome!

  • 2012-03-09

    UGG Australia press clippings

    "UGG Australia expands its womens collection with several new, fun styles this spring". (Tara, nr 4/12)
    See the press clippings from Tara and Mama here!

  • 2012-02-21

    UGG Australia in Cosmopolitan

    Wedge heel Lucianna from UGG Australia is featured in the latest issue of Swedish Cosmopolitan. The shoe will be available at authorized retailers, starting March!

  • 2012-02-17

    Follow 4ward on Facebook!

    Did you know that you can find all the latest news from 4ward and our brands on Facebook?
    Like us at www.facebook.com/4ward.se!